What Makes Reno a Uniquely Appealing City for Settling Down

Reno is a major city in northern Nevada near the California border, a growing hub that offers residents a diverse city with a bustling feel and gorgeous natural settings. Reno stands out as a top-notch city with much to offer anyone from retirees to families and young professionals seeking a home in the Western United States. There’s so much to love about life in Reno; let’s explore the aspects of this city that have made it a growing hotspot for real estate buyers.

Natural Beauty and Outdoor Appeal

Reno’s setting and year-round outdoor recreational opportunities have made it a hotspot for outdoor enthusiasts. Reno is a mountain town in the Sierra Nevada mountain range, with Peavine Peak forming the backdrop for its skyline. Lake Tahoe, one of the country’s most famous bodies of water, is just an hour’s drive from Reno.

No matter the season, there are many ways to experience Reno’s incredible setting. There are 15 ski areas within a short distance of the city, which brings skiers out in droves during the winter. In the summer, hiking near Lake Tahoe is an incredibly popular activity, as is boating, fly fishing, and whitewater rafting through its nearby offshoots. Reno also has dozens of golf courses, hiking trails through the Sierra Nevadas, and pleasant public parks.

Reno | Image credit: Manny Becerra

Lively Culture and Cultural Attractions

When people think about Nevada, their first thought is likely of its nightlife and entertainment options. Like Las Vegas, Reno has incredible casino resorts, including the Grand Sierra Resort, Atlantis Casino Resort, and Circus Circus Hotel and Casino. These vast resorts are hubs for dining, gambling, and live entertainment, with an array of shows throughout the year.

Downtown Reno is a busy hub located in the Riverwalk District along the Truckee River. This area has excellent shopping and dining destinations, as well as live entertainment venues and art galleries. Reno also has excellent museums and cultural attractions, including the National Automobile Museum, the Wilbur D. May Center, and the Nevada Museum of Art.

Riverwalk District | Image credit: Tucker Monticelli

Growth and Economy

Reno is one of the biggest cities in Nevada and one of the state’s most expensive real estate markets. But it is projected for major growth over the coming decades, so now is the perfect time to enter this market. According to The Center Square in September 2022, Reno is projected to see its population increase more than 51.6% by 2060, leading it to be the 40th fastest growing of the 384 major U.S. metro areas.

As Reno continues to rapidly grow, its real estate market will likely continue to evolve, as will its strong economy. Reno has a massive tourism sector, defined by the many resorts and casinos in the state, but also has a growing tech sector, with companies such as Apple, Switch, and Google opening operations in the city and surrounding areas. This provides plenty of exciting opportunities for qualified professionals, and as the city continues to grow, so too will its economy.

Reno | Image credit: Randuski Dowell