The holiday season can be a joyous but hectic time of year. However, something should be said for putting your home on the market during the winter. Prospective holiday buyers tend to be more serious and there’s less competition with fewer homes being marketed. If you find yourself in this position, here are some tips for selling your home during the holidays to ease the stress and make the holidays even more enjoyable.
1. Decorating
Selling your home during the holidays allows for you to use festive decorations but be careful not to overdo it. Opt for simple winter decorations over items with personal or religious connotations. Buyers want to imagine their own furniture in the rooms, which is easier with a simple backdrop.
2. Hire a Reliable Real Estate Agent
Hire someone that you know will work hard for you, even during the holidays. Ask around to find a listing agent who will go the extra mile to get your home sold. Ultimately, you’ll be less preoccupied with trying to sell your home and be able to enjoy the holidays better.
3. Seek out Motivated Buyers
Meet with your agent to target specific buyers. Search for anyone on a deadline, including people relocating for jobs in your area, investors on tax deadlines, recent graduates, and even military personnel.
4. Aim for a Smart Price
Especially during the holiday season, people are drawn to reduced prices on virtually anything. Rather than making small price reductions over time, many real estate agents will advise sellers to reduce their prices before putting their home on the market.
5. Put in the effort for presentation
When the weather starts to get chilly and the trees lose their leaves, the exterior of your home becomes more exposed. Our advice is to do small touch ups like a fresh coat of paint, cleaning out your gutters, and sweeping up any excess leaves.
6. Take high quality photos.
Most people are more likely to browse listings from a computer in the comfort of their home. Make a solid first impression by offering lots of flattering photos of your home.
7. Keep it Cozy
Lastly, make sure your home is well lit and heated to create a space a potential buyer can envision themselves coming home to after a long, cold day. Minute details like comfy throw blankets or a candle is a nice welcoming touch!
