Why Texas Hill Country is One of the Nation’s Most Sought-After Regions

Austin | Credit: Mitchell Kmetz

Many regions comprise the vast state of Texas, from the Gulf Coast to the Panhandle Plains. Texas Hill Country is a sprawling and open region in the state’s center, home to some of Texas’s biggest cities, abundant natural beauty, and unique cultural attractions.

Texas Hill Country has been the most prosperous part of the state over the past several decades, with significant population increases and rising home prices. But what makes Hill Country such a hotspot for real estate buyers? 

Major Cities, Small Towns, and Vibrant Culture

Hill Country is home to two of Texas’s booming cities and numerous pleasant small towns. Austin, the state’s premier real estate hotspot and Texas’s capital, is famous for its unique traits, top-notch live music, and its unparalleled food scene drawn from many influences. Also found in Hill Country is San Antonio, a thriving city known for its Spanish colonial architecture, lively pedestrian areas, and many shops and restaurants. New Braunfels is a rapidly growing San Antonio suburb with delightful parks and gorgeous natural scenery. 

Buyers who prefer to avoid an urban lifestyle will appreciate Hill Country’s charming smaller communities, such as the ones below: 

Horseshoe Bay: a pleasant community situated on the scenic Lyndon B. Johnson Lake

Fischer: a quiet, affordable hub with a deeply rural feel

Hondo: a lovely suburb near San Antonio with picturesque Hill Country scenery

Burnet: a little community near some of Hill Country’s natural sites, including Longhorn Cavern State Park and the Highland Lakes

Kingsland: a city along the Colorado River with neighboring wineries and lakes to explore

Llano: a small city famous for its massive deer population and setting along Llano Park Lake and the Llano River

Johnson City: a quaint city in the heart of Hill Country’s wine region, with excellent art galleries and shops

Bandera: a Hill Country community known for its vast, open landscapes

Camp Wood: known as a resort town thanks to its location along the picturesque Nueces River

Mico: a San Antonio suburb situated along the gorgeous Medina Lake, which is a popular boating and fishing locale

Horseshoe Bay | Credit: Silver Ringvee

Gorgeous Natural Scenery

Much of Texas’s terrain consists of long, flat plains, but Hill Country was appropriately named for its rugged landscape with canyons and jutting hills. This scenic natural area famously has some of the best weather in the state; temperatures usually are never too hot or too cold. 

Hill Country has numerous natural areas to explore. For starters, many lakes and rivers wind through the region. Many beat the Texas heat by boating, fishing, enjoying water sports, or swimming at Canyon Lake, Lake Buchanan, or Lake Travis. There are also numerous large nature preserves to visit, including Hill Country State Natural Area, Longhorn Cavern State Park, and McKinney Falls State Park. 

McKinney Falls State Park | Credit: Trac Vu

Thriving Economies

Hill Country has experienced a meteoric economic surge, particularly in Austin. Many industries are allocating operations to Texas due to the lack of a state income tax and the numerous business benefits to working there, and Hill Country has benefitted most.

Austin and San Antonio are the primary economic drivers in the region, therefore, many people in Hill Country commute to these big cities for their lucrative job markets. In Austin, the emerging tech industry has created many jobs and greatly enhanced the city’s economy. Austin is now home to offices for Tesla, Apple, Google, and Oracle, making it one of the most important business centers in the state. San Antonio also has a strong economy, with huge bioscience and military industries, and hosts enterprises such as USAA, Hulu, and iHeartMedia. 

San Antonio | Credit: Matthew LeJune
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