Waldorf Astoria to Bring Five-Star Living to Hill Country

Courtesy of Waldorf Astoria Residences Texas Hill Country

Nestled in the rolling vineyards of Fredericksburg, Waldorf Astoria Texas Hill Country is poised to introduce a new chapter of Lone Star luxury when it debuts in 2027. Renderings reveal a refined sanctuary where limestone walls, oak-shaded lanes, and sweeping hilltop vistas set the stage for Waldorf Astoria’s first address in Texas.

Known for its ruby sunsets, award-winning vintages, and German-heritage architecture, Texas Hill Country has quietly become the second-most-visited wine region in the United States. Fredericksburg sits at its heart: a picturesque town 75 miles west of Austin and 65 miles northwest of San Antonio, yet worlds away in rhythm. 

“I was just so impressed with the quality of things happening there,” recalls developer Mark Harmon. “All these charming wineries, delicatessens, and outdoor bars—an authentic place untouched by chains.” That authenticity, paired with easy access to four of America’s largest metro areas, created an irresistible backdrop for a resort brand synonymous with urban grandeur. As a lifelong creator of destination resorts, Harmon sensed a gap in the market. “There really wasn’t a residential resort experience at a five-star level,” he explains. 

The resulting partnership with Hilton brings world-class hospitality with 87 residences: 50 private residences and 37 furnished branded resort villas that participate in the hotel rental program, each one fully serviced by Waldorf Astoria. 

Courtesy of Waldorf Astoria Residences Texas Hill Country

Filled with sunlight and framed by wildflower meadows, the development’s atmosphere is deliberately low-density. A central great lawn cascades toward Baron’s Creek, flanked by freestanding cottages and villa clusters whose limestone and stucco facades nod to Fredericksburg’s 19th-century German stonework. “We wove the property in and out of the landscape to take maximum advantage of the setting,” Harmon notes. Walking paths thread through oak groves, leading residents from private courtyards to the resort’s vibrant social core.

Waldorf Astoria Residences Texas Hill Country is a study in refined Hill Country living. The development’s estate homes, larger private-use homesites, feature indoor-outdoor layouts, secluded pools, and shaded loggias designed for sunset gatherings. 

The residences collection introduces the “Sunday Haus,” a three-bedroom creekside home inspired by the small in-town cottages ranchers once used after riding in for church. Whether an estate or a Sunday Haus, every residence enjoys optional turnkey design by the Boothe Group: curated interiors, bespoke finishes, even a toothbrush in its holder on move-in day. Owners may enter their homes into a Waldorf-managed rental pool, offsetting costs while retaining full access to hotel services.

Development amenities echo the brand’s global pedigree while embracing local flair. Five distinct dining concepts, from a morning–to–moonlight Hill Country brasserie to a poolside grill, showcase regional produce and, of course, nearby vintners. An 11,000-square-foot spa anchors the wellness offering with ten treatment rooms, a fitness pavilion, and courts for tennis and pickleball. Beyond private plunge pools, two resort-style pools beckon families and lap swimmers alike. Plus, younger guests can create their own adventures at the dedicated Kids Club. Meetings and celebrations unfold in approximately 6,000 square feet of event space, including a 4,000-square-foot barn that marries rustic charm with modern technology.

Courtesy of Waldorf Astoria Residences Texas Hill Country

Mark Harmon envisions the property as a retreat for Texans and globetrotters alike: “People don’t need to fly across the country; in their own backyard lies this magnificent setting.” With Texas now hosting more Fortune 500 headquarters than any other state, corporate retreats and incentive gatherings are expected to become part of the community fabric, further enlivening Fredericksburg’s cultural scene.

Next steps are already underway. Early reservations and a limited Founder’s Program are underway for 31 luxury branded residences, with formal sales slated for launch later this year and construction progressing toward the 2027 grand opening. With its blend of timeless architecture, curated amenities, and easy Hill Country grace, Waldorf Astoria Texas Hill Country offers more than a place to stay; it offers a place to belong.

To join the Insider List, interested buyers can complete a short form on the official Waldorf Astoria website to receive early updates and exclusive access to future property releases.