Naftali Group, a leading privately held global real estate development firm, has announced the launch of sales at The Willow, their latest luxury residential development in New York City’s historic Gramercy neighborhood. This announcement follows the successful launch of four notable properties in late 2024, including the record-breaking One Williamsburg Wharf, demonstrating the firm’s continued momentum in the luxury real estate market.
The Willow’s prime location at 201 East 23rd Street, just two blocks northeast of the iconic Gramercy Park, positions residents in one of Manhattan’s most coveted neighborhoods. The area is renowned for its historic charm, tree-lined streets, and proximity to some of the city’s finest restaurants, shops, and cultural attractions. This strategic location seamlessly blends the tranquility of Gramercy with the vibrant energy of the nearby Flatiron District, offering residents the perfect balance of classic New York living and modern convenience.
The development’s overall atmosphere reflects a sophisticated interpretation of classic New York architecture. The 19-story boutique tower, designed by the award-winning COOKFOX Architects, features a striking hand-laid masonry façade crafted from a custom red brick blend, complemented by cast stone and sleek black metal accents. The building’s distinctive arched windows and private setback terraces and loggias create a harmonious connection between indoor and outdoor living spaces, while custom black metal railings add a touch of timeless elegance to the exterior.
The Willow offers 69 exceptionally crafted residences, ranging from one to four bedrooms, including four half-floor penthouses and one full-floor penthouse crowning the building. Each home showcases interiors by the world-renowned Rockwell Group, featuring thoughtfully designed layouts that emphasize contemporary elegance while maintaining a connection to the neighborhood’s historic character. The residences boast white oak flooring throughout, custom millwork in the kitchens, and spa-like bathrooms that create an atmosphere of tranquility. The spacious floor plans and serene color palette contribute to a sense of refined luxury that defines modern urban living.
The development’s amenities have been carefully curated to provide a club-like atmosphere that extends the living experience beyond individual residences. The Willow’s amenity collection, designed by Rockwell Group, offers residents access to sophisticated spaces that seamlessly integrate with their lifestyle needs, though specific amenity details are yet to be revealed.
For those interested in making The Willow their home, pricing begins at $1,225,000 for one-bedroom residences. Sales and marketing are being exclusively handled by Compass Development Marketing Group. The building represents an exciting opportunity to be part of a new chapter in Gramercy’s architectural history, combining the neighborhood’s timeless appeal with contemporary luxury living.
