In every industry, creating a brand is an essential component of success. Your brand sets the tone for what you provide and serves as a critical part of marketing and client development. For real estate agents, a brand is an integral part of strategy development, client connections, and the types of homes they sell. Many components contribute to building a real estate brand, but one of the most important is high-quality photography and videography.
Real estate is an inherently visual industry. While financial considerations and other factors influence buyers’ decisions, their first impression of a home is just as important. Using high-quality short videos and photography can aid agents with branding and selling homes.
Visual content is an excellent source of branding for real estate agents. Many agents have used videos and photos of homes to build huge followings on social media or create appealing website portfolios. These help them connect with new customers and define their brand. But ensuring these all-important pieces of content are created professionally can go a long way.
A low-quality real estate video or photo can be harmful to a brand. Consumers have high expectations for the quality of the videos and pictures they see on social media or online. Lower-quality videos or photos shot on a smartphone could potentially steer consumers in another direction.
Partnering with experts to assist with video and photography needs is an impactful opportunity many realtors have pursued. VantagePoint 3D is a real estate videography and photography company that provides professional services to agents looking to use visual content to sell a home and build a brand. They offer various services for agents, including drone photography, virtual staging, Matterport 3D space capturing, and photography/videography. You can learn more about VantagePoint 3D’s services in this video. VantagePoint 3D is a highly valuable resource for realtors who wish to share high-quality content across platforms.
Drone video walkthrough featuring Stonecraft Builders Inc. from VantagePoint 3D on Vimeo.
The deliverables from VantagePoint 3D can be strongly catered to an agent’s preferences. A popular option is professional video tours of a home. An agent can narrate these videos and highlight their home’s standout features and intriguing aspects. These videos can be shared on hugely popular social platforms like Instagram or TikTok to connect with a substantial audience base and build a powerful social media brand.
VantagePoint 3D pushes agents to use the visual content they provide to tell a real estate story that resonates with viewers and prospective buyers. Their content can be used to emphasize a neighborhood’s appeal, stress the emotional aspect of homebuying, or foster a connection with viewers. This kind of content can especially stand out on social newsfeeds and websites.
Realtor Peggy Connors narrates a video tour of Country Club of the South, from VantagePoint 3D on Vimeo.
For realtors looking to build a brand, visual content is a particularly impactful way for agents to present an ideal image of themselves or their company. Professional quality is a must with visual real estate content, and VantagePoint 3D helps agents develop standout videos and photography that curate the brand image they desire.
Matterport tour of Country Club of the South estate provided by VantagePoint 3D
To begin building your brand with VantagePoint 3D, refer to their contact information below:
VantagePoint 3D, helping Realtors since 2014
Offices in GA and FL
Info@vantagepoint3d.com
678.674.4740
www.facebook.com/VantagePoint3D/
VantagePoint 3D Logo video: Provided and created by VantagePoint 3D, available on Vimeo