Written by Breck Hapner
The home furnishings market is burgeoning, and each year suave fashion brands are releasing new product lines for luxury clients seeking high-end furniture for properties.
Fashion designers are making furniture? Yes indeed. This is extremely popular, very profitable, and expected to grow immensely. How big, you might ask? A recent study from Research and Markets indicates this industry will top $700 billion in 2022, and more than $1 trillion by 2027.
It still may seem a little strange that luxury clothing labels are extending their business models beyond the runway, but experts attest to the fact that home decor is a huge industry that is actually thriving, and even outpacing the fashion market. And let’s not forget, homeowners are driving this demand.
For high fashion companies, this pivot makes sense from a marketing perspective as well, as home furnishings extend brand awareness beyond wardrobe, expanding the offering with a real lifestyle connection. More engagement, of course, pays quantifiable dividends.
The luxury fashion “business of interiors” is committed to quality, hiring many famous artisanal designers from all over the world to create their specialized home furnishing collections. The focus is on craftsmanship with a strong eye toward emerging trends favoring fluidity and eclectic modern styling.
So, as a homeowner, you’re interested? Who are a few of these luxury fashion designers who are immersed in the home furnishings market? Let’s take a look at three very famous brands, Hermès, Louis Vuitton, and Ralph Lauren, to learn more about them, and what they have to offer.