Miami Beach Real Estate Flourishes As Art Basel Grows

5990 SW 80th St, Listed by Shelton & Stewart Realtors

In anticipation of Art Basel Miami Beach, the largest contemporary art show in North America, the city’s real estate industry is rolling out the red carpet to welcome the influx of wealthy art lovers. Extravagant events and exclusive invite only gatherings are on the agenda to showcase The Magic City’s most lavish homes and capitalize on the opportunity to show to serious buyers.

Kathrin Rein, Keller Williams

Aside from the stream of affluent individuals descending on the sunny city, the art scene receives buyers who “can appreciate the beauty of a truly unique designer home,” said Kathrin Rein, realtor at Keller Williams.

 

Bridging the gap between art and luxury homes was a natural progression and a no brainer for Lourdes Alatriste, Partner at Engel & Völkers. “Art is luxury and we sell luxury,” she said.

Alatriste has hosted numerous events partnering with local talent, celebrities and brands such as Tiffany’s and Tesla to promote her properties, including an event at 44 Star Island featuring a backdrop of a 134 ft yacht.

44 Star Island, Listed by Lourdes Alatriste of Engel & Völkers
Lourdes Alatriste, Engel & Völkers

“It’s about showing a lifestyle,” Alatriste said, noting that ultimately that is the goal. “Art is about the name and real estate is all about location,” she said, and the lifestyle of Miami Beach is a driving force behind many buyers she works with.  

 

Yet standing out amongst the numerous events occurring over the 5-day event can pose a challenge. “There are many choices,” Rein said. “I suggest making sure that you are delivering great value and experiences so you will be remembered.”

 

“Art is luxury and we sell luxury”

There is no slowing down for the possibilities that Art Basel presents realtors seeking creative avenues to pursue when connecting the right home with eager buyers. In its 17th year at Miami Beach, the art fair continues to attract impressive crowds from all over the world.

“As Art Basel becomes more popular, it will continue to draw those who have a deep respect for beauty,” Rein said.

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