The experience of buying coffee in this day and age has been streamlined for convenience. Coffee is something that can be grabbed quickly on the way to work, is something that can be cheap, fast, and easy, but often does not taste good. And while this works for a quick cup of joe on the go, there are alternatives that make for a much more extensive and luxurious experience, bringing back the joy of sipping an incredible cup of coffee in a grand environment.
One such place that brings opulence back to coffee consumption is Felix Roasting Co., and while it has long been a New York hotspot, they recently unveiled their newest location, which marked an expansion to the western side of the country.
Felix Roasting Co. is a luxe coffee spot in New York City that was created by Matthew Moinian and Ken Fulk, a member of the Architectural Digest 100. Felix Roasting is known for its ornate, luxurious locations that are plush and tiled, conjuring images more of a Michelin-starred restaurant than your typical Starbucks or Dunkin’ Donuts. They are also known for the elite quality of coffee they have available.
Felix Roasting Co. has a coffee buying calendar that is dependent on the harvest times of the partner they are getting the coffee from. They specially select coffee that has complex, sweet, and high-quality flavor. The stated mission of Felix Roasting Co. is to “redefine the coffee break” by bringing fine coffee to the mainstream. Each cup of coffee has a story and is a unique experience, and while New York City has been the only site of this luxurious coffee house, this is no longer the case.
Aspen, Colorado, is a small city that every winter sees its population skyrocket as tourists from around the country come in droves to enjoy some of the best skiing America has to offer. Aspen is known for its stunning chalets and bustling ski resorts, and it will now be known as one of two cities in the world where you can enjoy Felix Roasting Co.
The newest location of Felix Roasting Co. has recently opened at the historic Hotel Jerome in Aspen. Hotel Jerome is a property of Auberge Resorts, one of the world’s best-known luxury hotel creators. Auberge Resorts has luxury properties on three continents, with hotels everywhere from Napa and Fiji to Santorini.
Hotel Jerome is an incredible historic property in the heart of Aspen. Aspen is known in modern days as a ski resort paradise, but Hotel Jerome existed long before ski and snowboard getaways became a mainstream hobby. Hotel Jerome has been an Aspen staple since 1889 and was the only hotel in the city to survive the crash of the silver mining industry and the pre-ski resort winters.
Hotel Jerome has an old-style luxury to it that is entirely unique, making it the perfect fit for a brand like Felix Roasting Co that is also luxury-based. There is no better place to warm off after a long day of hitting the Aspen slopes than a luxury coffee shop that offers unique, custom blends in an appealing location, and that is what Hotel Jerome and Felix Roasting Co. are providing.
While the new location of Felix Roasting Co. will be bringing the same romantic, maximalist aesthetic, it will also be making some changes in the new environment. Some of the staples of the Felix menu will be reimagined with the help of the Hotel Jerome team, and the new location will come with some high-quality new offerings in the typical Felix Roasting Co. spirit.
Felix Roasting Co.’s primary motto is to “pull out all the stops, every time.” It is an elegant experience that brings joy and luxury back to coffee. Felix’s mission is to reconnect us with our love for coffee beyond the simple convenience of a quick cup on the way to work. That mission could not be contained to just New York City.
With the opening of the Aspen branch of Felix Roasting Co. at Hotel Jerome, the luxury coffee brand continues its rise. Hotel Jerome is one of Aspen’s most historic and stunning locales, known for its elegance. With the addition of Felix Roasting Co., this location with an incredible past continues its tradition of luxury and class.
