media kit

Dynamic + Cross-Platform

Maximal Engagement

FINE Portfolio is a magazine and digital platform for engaging key audiences. Top agents use state-of-the-art tools to reach ideal demographics, develop name recognition and support stunning listing and reporting presentations for their clients. Each objective calls for different messages and mediums. We’re relentless in partnering with agents to achieve those objectives through extensive digital strategy supplemented by highly targeted print distribution, all included in one price and repeatedly proven to deliver an unmatched ROI.

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Readers Become Leads

Through advanced targeting via social media and search engine marketing, Haven, a partner brand of FINE Portfolio, drives traffic to property content in compelling advertorial formats. The effortless user experience and low friction for accessing content and messaging agents maximizes the opportunity to generate leads.

See the progression of a reader to a lead.

Robust Property
Search Platform

Multi-site visibility

In addition to being featured in articles on havenlifestyles.com, all advertised properties are featured on Haven’s property database, homes.havenlifestyles.com. Agent profiles are attached to each property page, providing users easy access to agent contact information, bios and additional inventory.

User acquisition

Users of the homes.havenlifestyles.com are largely referred via articles on havenlifestyles.com. The database pages provide more information and additional links to enable users to feel more comfortable in making inquiries.

Digital: Stats + Demographics

80^%

DC Metro Area

12^%

Property Clickthroughs

72^%

Earn Over $100K

Median Age

Female Readers

Male Readers

Readership

Impressions

Behavioral Characteristics:

Luxury real estate
First-time buyer
Private Jets
Fine Dining
Private school
Property Investing
Real estate development
Yachting
Stock market
Investment
New House
Real estate
House Hunting
Luxury goods
Frequent Travelers
College grad
Masters Degree
Doctorate Degree
Professional Degree
Fine Art
Contemporary/Modern Art

Advanced Targeting

We proactively target and attract the best readership demographics, we don't just hope they show up.

We understand that it doesn’t matter how many people are being reached if they’re not quality demographics. That’s why we don’t rely on subscription models to drive readership, we comprise our readership with dynamic segments, like individuals in the market for real estate, to ensure we’re maximizing advertiser ROI.

Device Breakdown:

Smartphone55%

Desktop23%

Tablet22%

Readership Sources:

HAVEN reaches readers via multiple platforms and devices, ensuring visibility to key demographics on mediums in which they’re sure to be consuming content. Utilizing search engine and social media advanced targeting, as well as diversified paid traffic strategies, we drive a readership that increases the opportunity for brand visibility and potential leads.

Compelling Native Advertising Content

Our editors develop content in the form of advertorials to showcase each property featured in the magazine. This aspect of the package enables agents the opportunity to leverage appealing property features across a collection of listings to drive relevant and large audiences.

Native advertising formats also boast dramatically higher engagement rates for users than driving traffic to individual database pages. Interested readers connect directly with listing agents via articles on all devices.

See An Example

article-page-ipad-iphone-2-e1537405054999-1350x1565

We generate 80+ direct leads per issue.

Leads go directly to you... and only you.

As soon as a user submits a form requesting more information on your listing, the system automatically connects the listing to your email address and sends the interested parties contact information directly to you. Unlike many lead generating services, we don’t send the same lead to multiple advertisers.

Test the form pop up below.

Print: Stats + Location Types

Print Distribution

The print version of the magazine is distributed to selected high-end hotels, condo buildings and professional offices throughout the area. Advertisers also receive copies to use themselves for open houses and listing appointments. Clients appreciate the tangible element of the publication, quality aesthetics and exposure to an additional audience beyond those on digital devices.

100

Total Locations

Sample Location List

100^%

Pick up rate

90^%

Pick up locations

Our strategy of comprising the distribution points largely of free high-end pick up locations ensures readers’ interest in the content and reduces wasted circulation.

Entertainment5%

Fitness/Health11%

Hotels + Concierge46%

Medical9%

Professional Offices13%

Salon/Spa13%

Shopping3%

View Sample locations for each type:

Entertainment

Music Center at Strathmore Hall
Rockwood Manor Park
Ballroom, The
Washington Conservatory of Music
Audubon Naturalist Society/Camp

Fitness/Health

Marriott International Fitness/Health Center
SPORT & HEALTH – BETHESDA
Bethesda Studio
PRECISION Fitness/Health
Fitness/Health Together- Bethesda
Dahn Yoga
Fitness/Health FIRST
Chevy Chase Running Company
Chevy Chase Athletic Club
REMAX – Mandy Rehm
Potomac Community Center

Hotels + Concierge

Hyatt Regency Bethesda
Bethesda Marriott
Bethesda North Marriott Hotel & Conference Center
Bethesda Marriott Suites
Hilton Garden Inn Bethesda
Residence Inn by Marriott Bethesda Downtown
Hyatt Regency Bethesda
Doubletree Hotel Bethesda
Courtyard by Marriott Chevy Chase
William F. Bolger Center
Best Western Plus Rockville Hotel & Suites
Hilton Garden Inn Rockville-Gaithersburg
Hilton Washington DC/Rockville Executive Meeting Center
Cambria Hotel Rockville
EVEN Hotel Rockville – Washington DC Area
Radisson Hotel Washington DC-Rockville
Sheraton Rockville Hotel
Canopy by Hilton Washington DC Bethesda North
The Ritz-Carlton, Washington, D.C.
Trump International Hotel Washington DC
The Ritz-Carlton Georgetown, Washington, D.C.
Four Seasons Hotel Washington D.C.
The Jefferson, Washington, DC
The Hanover
Courtyard Washington Convention Center
The St. Regis Washington, D.C.
Park Hyatt Washington
Kimpton Hotel Monaco Washington DC
Swann House Historic Dupont Circle Inn
Residence Inn by Marriott Washington, DC/Dupont Circle
The Graham Washington DC Georgetown, Tapestry Collection by Hilton
The Westin Georgetown, Washington D.C.
Courtyard by Marriott Rockville
Embassy Suites by Hilton Washington DC Chevy Chase Pavilion
Days Inn by Wyndham Washington DC/Connecticut Avenue
American Inn Of Bethesda
Argyle Basement Elegant 1 BR and Sofabed
Kimpton Glover Park Hotel
Washington Marriott Wardman Park
Omni Shoreham Hotel
Adam’s Inn
The LINE Hotel DC
The Normandy Hotel
Churchill Hotel Near Embassy Row
Washington Hilton
Courtyard by Marriott Washington, DC/Dupont Circle

Medical

Wildwood Medical Center
OB & GYN
Dr Roy Eskow DDS
Dr Harry Huang MD
Dr. Greenbaum DDS
Women’s Surgery Center
Potomac Family & Cosmetics
Paul, Ronald A MD
Cooper, William H MD

Professional Office

Suntrust Bank @ Westwood Center
Glogeau Photographer Studio
Sotheby’s Locations
Compass Locations
Long and Foster Locations
REMAX LocationsCompass Locations
Coldwell Banker Locations
WASHINGTON FINE PROPERTIES
Weichert Locations

Salon/Spa

DX Organic Nails & Spa
Nail Studio
Cindy Nails
Ira Ludwick Salon
Franz Sebastian Salon
Salon Central
Progressions salon spa store
Salon Fusion
The Red Door Salon & Spa
The Shop Salon
Organic Sugaring Center
Cera Wax Studio

Shopping

Giant Food @Westwood Center
Mont County Wine @ Westwood
GRIFFIN CYCLE

What our clients say

Thanks, I have been in contact with the potential buyer and have sent everything over to review. This is quite impressive as this is the first magazine ad that has produced some activity. Thanks again will work to get you more work through our company.

Jeffrey Greer

Realtor®, Coldwell Banker Residential Brokerage

I am very pleased with my ad! I’m happy with the additional picture at the index page, I’m thrilled with the ad itself, and I like the on-line presence. Great job!

Sheryl Graff

Broker, @properties

We really appreciate the advertising leads and the magazine looks great.
We followed up with both of the leads!

Richard Gerrish & Jenny Ho

Realtors®, Dilbeck Real Estate

The process was painless and without all the drama and hurry-up that normally is part of this. It wasn’t but 20 days later and I received a few emails from people looking at my AD! This was truly a first and something that all the previous companies said would happen but didn’t. After the second AD and similar responses, I decided this was not a fluke and I’m all in with Haven!

Mark Nolan