Rebecca Buchan is the co-founder and CEO of Areté Collective, a real estate development firm based in Salt Lake City. With more than 30 years of experience in creating resort communities across the country, Buchan leads the company with a focus on sustainability, cultural authenticity, and community engagement. Areté Collective’s approach aims to foster a thoughtful relationship between land and people through environmentally conscious design. The firm’s portfolio includes projects such as Loraloma in Texas and The North Shore Club at Turtle Bay in Hawai’i.
We spoke with Rebecca to learn about her approach to luxury real estate development, gain insight into her professional experiences, and better understand the principles guiding Areté Collective’s work.
HAVEN: What areas of opportunity in the real estate development industry inspired the creation of Areté Collective?
Rebecca: After more than three decades in the residential design and development industry, I co-founded Areté Collective in 2020 to address a growing need for a more thoughtful and sustainable approach to development. Areté Collective is dedicated to redefining the industry by prioritizing ecological stewardship, cultural authenticity, and community connection. Instead of following traditional development models, we focus on creating lasting spaces that harmonize with their natural surroundings and foster a deep sense of belonging. Our mission is to design places where people and the environment thrive together, fostering vibrant, interconnected communities.
HAVEN: What has your experience been as a woman in the predominantly male-dominated real estate industry?
Rebecca: My journey in this industry has been guided by a desire to deeply understand and excel at every aspect of development. Starting with interior design in 1996 at Denton House Design Studio, I uncovered how design and development are interconnected, leading me to co-found Areté Collective with a vertically integrated approach.
Throughout my career, I’ve faced the stereotype that women must choose between career and home life. I’ve found that maintaining a strong connection at home and prioritizing self-care enhances my performance in business. My experiences at home often translate directly into how I run my businesses, emphasizing balance, empathy, and a strong foundation. These values help create a positive work culture that combines personal fulfillment with professional success.
To thrive in a male-dominated industry, I believe staying composed in the face of challenges is essential. This enables confident problem-solving and brings fresh perspectives to the table. I also draw strength from the growing presence of women in the industry. At Areté Collective, I’m surrounded by an incredible team of strong, supportive women who inspire one another. Above all, I pride myself on resilience and a commitment to seeing each project through, contributing to a more inclusive and dynamic industry.
HAVEN: Where do you think resort real estate is heading? What trends are shaping the market today?
Rebecca: Resort real estate is evolving to reflect buyers’ desires for more than just luxury. People are seeking wellness-oriented communities that enhance physical and mental well-being through features like yoga studios, meditation spaces, and access to outdoor activities. Additionally, eco-friendly developments using sustainable building materials and renewable energy sources have become highly sought after.
There’s also growing interest in multigenerational living, with families looking for properties that foster shared experiences and accommodate extended relatives. At Areté, we are committed to designing communities that prioritize wellness, sustainability, and multigenerational living, ensuring they are not just vacation homes but comprehensive lifestyle destinations that enrich lives.
HAVEN: Could you share more about the two developments currently in progress at Areté Collective?
Rebecca: Loraloma is our flagship project near Austin, Texas, nestled along two miles of Pedernales and Colorado River frontage. This private residential and resort community offers modern three- to five-bedroom homes in both turnkey and customizable options. The development features an 18-hole golf course designed by David McLay-Kidd, known for his conservation-first approach that preserves the natural landscape. Loraloma also offers wellness programs, culinary experiences, and outdoor activities, setting a new standard for amenity-rich communities in Texas.
Located on O‘ahu’s iconic North Shore, The North Shore Club represents our dedication to land preservation and cultural authenticity. Phase one includes 20 luxury residences set within a 33-acre beachfront community adjacent to The Ritz-Carlton O‘ahu. Residents will enjoy access to five-star amenities and world-class golf courses. This development creates 1,000 jobs during design and construction, demonstrating our commitment to fostering local economic growth.
What are some specific sustainable design approaches Areté Collective uses to integrate its developments with the natural environment?
Rebecca: At Loraloma, we’re preserving 60% of the land as open space while restoring areas for future generations. From landscaping that supports migratory routes to efficient irrigation systems reducing water usage, sustainability drives every decision. For example, Loraloma will contribute 75 million gallons of water annually to surrounding areas while using effluent water for onsite irrigation.
At Turtle Bay, over 70% of the land will remain open space. We’re partnering with local experts to restore coastal habitats, enhance public access, and protect native species. Efforts include creating hiking trails, monitoring wildlife, and collaborating with community organizations on cultural and ecological preservation. Through these designs, we aim to balance luxury living with environmental responsibility.
