New York City’s rich architectural fabric is woven with stories, and 716 Broadway is no exception. Built in 1900, this six-story co-op located in NoHo has witnessed remarkable histories unfold within its walls. Today, its transformed penthouse, Penthouse 6, represented by Platinum Properties, presents a unique opportunity to own a residence steeped in cultural and historical significance.
The Building’s Fascinating Origins
716 Broadway began its life as a mixed-use building, with retail spaces on the ground floor and loft-style units above. Its transformation into a residential co-op came decades later, thanks to Ingrid Scheib-Rothbart and George Rothbart, German immigrants who, along with Morgan Pinney, made the landmark decision to purchase and convert the property into residential use.
Scheib-Rothbart’s life leading up to this pivotal acquisition is captivating in its own right. Born in 1930 in Germany to parents active in the anti-Nazi resistance movement, Ingrid endured a tumultuous upbringing marked by the impacts of World War II. Following the war, she relocated to New York City, supported by a work opportunity facilitated by Burlington Industries. This move set the stage for a series of serendipitous events that led her to meet George Rothbart at a downtown loft party. Along with Pinney, whose expertise in renovations proved invaluable, they secured 716 Broadway with borrowed funds, kick-starting its transformation into residential co-op units.
Initially, Ingrid and George occupied the fourth-floor loft, which also served as the New York base of the Fassbinder Foundation, an organization honoring German filmmaker Rainer Werner Fassbinder, with whom Ingrid was deeply connected. Later, they moved to the top floor, where they lived until their passing in 2019 and 2023, respectively.
The Penthouse Today
Following Scheib-Rothbart’s passing, the sixth-floor unit underwent a complete transformation. The 2,500-square-foot residence has been reimagined as an expansive, modern penthouse that seamlessly marries contemporary luxury with the building’s historic essence.
The current iteration of Penthouse 6 features four bedrooms and two-and-a-half bathrooms, complemented by an open-concept layout that accentuates its generous space. Wide-plank white oak flooring and custom oak millwork elevate the aesthetic, while towering windows flood the unit with natural light and offer views of the iconic Washington Square Park. Smart home technology enhances the functionality of the home, with systems that control heating, appliances, and motorized skylight shades.
The chef’s kitchen is a standout feature, equipped with premium appliances like a Viking 7 Series dual-fuel oven and a Sub-Zero refrigerator. Wood-paneled cabinets and a large central island provide the perfect balance of sophistication and practicality, ideal for both casual dining and entertaining.
The primary suite serves as a serene retreat, complete with large windows, a walk-in closet, and an en-suite bathroom outfitted with Walker Zanger tiles and countertops, dual vanities, and a glass walk-in shower. Additional rooms allow for customization, with options to convert spaces into a library, office, or guest rooms to suit the future owner’s lifestyle.
Adding to the rarity of this residence is its private 2,000-square-foot rooftop deck. This meticulously designed outdoor space boasts sweeping neighborhood views, a dedicated yoga platform, an automated irrigation system, and landscape lighting, making it an ideal spot for relaxation or hosting gatherings.
The Appeal of NoHo Living
The building’s location in NoHo further adds to its allure. Known for its vibrant arts scene, upscale dining, and proximity to cultural landmarks, NoHo is one of Manhattan’s most sought-after neighborhoods. Residents of 716 Broadway benefit from direct views of Washington Square Park and access to an array of transit options, ensuring both convenience and exclusivity. The building’s storied past also adds a layer of intrigue, with former residents and cultural icons leaving their mark on its unique history.
“Penthouse 6 at 716 Broadway presents a rare opportunity to own a piece of New York City history, located in the vibrant heart of NoHo, blocks away from both Greenwich Village and SoHo. Recently reimagined through an extensive renovation, this exceptional residence seamlessly blends cutting-edge smart technology with luxurious, high-end finishes. Its unparalleled direct views of Washington Square Park stretch from 7th Avenue to 4th Avenue, offering an iconic backdrop that is truly one of a kind. Adding to its appeal, the home features an extraordinary private rooftop oasis — an undeniable rarity in this sought-after neighborhood,” said Rachel Lipson and Cash Bernard, both licensed real estate agents at Platinum Properties.
Priced at $5.5 million, Penthouse 6 at 716 Broadway is more than just a luxury home. It is a residence that bridges the past and present, where New York City’s vibrant history merges with modern living. For affluent buyers seeking a unique piece of Manhattan’s architectural and cultural heritage, this penthouse represents an unmatched opportunity.
