Situated at the bustling corner of 72nd Street and Broadway, 212 West 72nd Street stands as a distinguished luxury residential development in Manhattan’s Upper West Side. Recently, this exclusive development revealed a model home, designed by the renowned frenchCALIFORNIA studio in collaboration with luxury brand L’Objet: an exquisite 2,589-square-foot, four-bedroom, 3.5-bathroom sanctuary of contemporary elegance and timeless sophistication, crafted to be experienced and, uniquely, to be shopped.
Each detail of the model residence is curated with a discerning eye. In the kitchen, sleek white cabinetry and a marble backsplash in soft, natural hues exude quiet sophistication. Refined accessories from L’Objet add touches of artistry, blending seamlessly into the space and creating an atmosphere of cultivated minimalism that transforms the kitchen into a culinary gallery.
In the living room, sophistication meets intimacy, layered thoughtfully with pieces from frenchCALIFORNIA’s Vintage Collection. Each item tells a story, weaving together contemporary flair with a rich sense of history. Artworks from NAVA Contemporary punctuate the room with striking modernity, showcased against walls painted in a custom hue, “West Side Pearl”—a subtle tone that reflects the understated opulence defining this home.
The dining area offers a breathtaking tableau framed by expansive windows capturing the iconic city skyline. Designed for grand gatherings or quiet moments of reflection, it features meticulously a crafted dining table and chairs, complemented by sculptural pieces from L’Objet thoughtfully chosen to enhance the grandeur of the setting.
The bedrooms serve as tranquil retreats, draped in custom colors developed exclusively by frenchCALIFORNIA. Luxurious bedding and carefully selected vintage furnishings imbue warmth and tranquility, offering a haven from the city’s energy. In the primary bathroom, marble surfaces and refined finishes evoke spa-like calm, a serene enclave within the metropolis.
For connoisseurs of fine living, this model residence at 212 West 72nd Street offers more than a glimpse of luxury—it is an immersive experience, where each curated item and carefully selected decor piece is available for individual purchase. Residents will have access to these collections via frenchCALIFORNIA’s design concierge, while non-residents can make purchases through a dedicated email.
Prospective homebuyers have the option to acquire units furnished as shown or to collaborate with frenchCALIFORNIA for a custom-tailored design that may incorporate selected items from the shoppable collection. L’Objet pieces are also available directly on their website, at their Manhattan boutique, and at Bergdorf Goodman, and the vintage pieces, hand-selected by Guillaume Coutheillas of frenchCALIFORNIA, can be acquired through 1stDibs.
Potential buyers are invited to explore the luxurious lifestyle at 212 West 72nd Street. For inquiries regarding residence purchases or the curated furnishings in the model home, visit 212west72.com or contact the sales office at info@212west72nd.com or (212) 721-1200.
